IdeaRadar
Real profit per shoot (GearLedger)
See the true profit for every shoot by logging gear and hours.
Score 8.4/10 · Build now
Software
18 August 2026
Proof at a glance
8.4 out of 10. Score 8.4/10 · Build now
The problem
A solo shooter quotes a job, shows up with their own camera and lights, and later finds the bank balance is thin because they never charged the rental-equivalent cost of their kit. Creators on r/videography explicitly tell each other to “keep a simple per-project ledger” because spreadsheets die when you’re busy and accounting tools don’t model “if you had rented it” costs (r/videography). That mistake eats real money: everyday kit rental rates are often $70–$400+ per day for common bodies and lenses (LensRentals, local rental shops), so missing one underpriced full-kit job can be $300–$1,000 in lost margin versus a correct quote. The trend is urgent: independent creators grew to about 8.9 million in 2024 and more makers now buy used pro gear instead of renting, so more one-person shops must act like tiny rental houses right now (MBO Partners; userentaliq/industry sources).
The full idea
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Is there a market?
What helps, what could go wrong
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First customers and payback
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